YouTube is the second-most visited website online, allowing people to connect with their target audience for free. No wonder why YouTubers are always on the lookout for ways to increase YouTube views and subscribers.
With millions of YouTube videos being uploaded online, making people find, visit, watch, and subscribe your channel can be a daunting task.
While the competition to win YouTube views and subscribers is stiff, the rewards are worth it.
If you have recently created a YouTube channel but cannot figure out how to increase YouTube views and subscribers, this guide is going to show you the right direction. So make sure you read it till the end.
Increase YouTube Views and Subscribers the Legit Way
If you’re trying hard to make a place on YouTube, it’s probably because you already know the significance of this platform.
Assuming your videos are well-scripted, created, and edited, you now need to shift your focus on ways to increase YouTube views. Whether you’re an absolute beginner or possess some knowledge, the following tips are all you need to boost YouTube views and subscribers.
Create Playlists so People Can Keep watching more Related Videos
Playlists help categorize videos, making it easier for viewers to find more relevant content. It can also be used by new subscribers to navigate between your different videos.
But what makes playlists perform exceptionally well is their auto-play feature. This feature leverages the loss aversion cognitive bias, making people watch several other related videos within the same playlist.
For example, if a viewer loved your content, chances are he/she will continue watching other similar videos that are auto-played from the playlist. And it plays a quite significant role in boosting YouTube views.
Playlists can also be used to target keywords for improved rankings and visibility. A quick look at any top YouTube channel’s playlist will highlight how flawlessly keywords are placed in playlist titles for improved SEO rankings.
Enable Video Embedding Option
One of the easiest ways to increase YouTube views is by turning on the video embedding feature.
It is a method that will boost your YouTube views and subscribers without you having to do any extra heavy lifting.
Everyone wants to share high-quality video content on their websites and blogs, but not everyone has the time to create them. It is where YouTube’s video embedding option comes into the picture.
If anyone loved the videos you created and wants to share them on their niche website, they would just have to copy and paste the video’s embedding code on their website. Doing so will introduce your YouTube channel to their website audience, and you will end up gaining more YouTube views and subscribers on autopilot.
So make sure all your YouTube videos have an embedding code for easy sharing. You can turn on this setting by heading to the “Distribution options” placed under advanced settings in your creator studio.
Actively Engage with Your Subscribers
If you believe in creating digital assets for the long term, you cannot avoid your audience on YouTube or other online networks.
Creating and uploading quality YouTube videos is not enough to establish your channel as an authority in your niche. When you actively engage with your subscribers by replying to them in the comments section, you’re not only creating a loyal followers base for your channel but also creating a sustainable path to getting more organic YouTube views.
YouTube loves engagement, so the more you encourage and participate in active communication and engagement on your channel, the better the results will be.
A great way to promote engagement is by asking questions to your subscribers and prompting them to answer, organizing contests for them, or simply responding to each of the comments you receive on your videos.
It may look like a pretty insignificant tip to increase YouTube views, but it works wonders.
Optimize Your Video Titles with Relevant Keywords
YouTube is like a search engine for video content, so no YouTuber can risk ignoring SEO for any of their videos.
The better you optimize your channel and videos for SEO, the more organic YouTube views you’ll get.
You can use YouTube’s search bar to find keyword opportunities by utilizing its autocomplete feature. Else, you can use tools like Ahrefs and Semrush to find keyword opportunities to rank for.
But be careful while picking keywords, as YouTube penalizes channels that resort to keyword spamming to rank their videos online.
Also, keep the title between 60-70 characters. For best results, come up with video titles that are attention-grabbing and involves at least one naturally placed keyword.
Optimizing videos is an excellent way to increase YouTube videos by yourself, so make sure you do it the right way.
Use Attention Grabbing Thumbnails
When people are skimming through their search results, the only thing that can stop and intrigue them to click a video is an attention-grabbing thumbnail.
It is a preview image of a YouTube video that make people decide if they want to watch that particular video or continue looking for more video suggestions.
So if you want to boost YouTube views, you have to create beautiful, clutter-free thumbnail images that make people stop and skyrocket your CTR. Some new YouTubers make the mistake of using auto-generated thumbnails that YouTube creates for them, but it is something you should stay away from.
You can either hire a professional graphic designer or use tools like Canva to create visually pleasing thumbnails.
Transcribe all Your YouTube Videos
One of the most practical, effective ways to increase YouTube views is to transcribe all your videos.
YouTube has 122 million users who actively watch videos on this widely popular platform on a daily basis, and quite a significant number belong to hearing-impaired individuals.
So leaving out captions means missing out on a number of prospective viewers, something no YouTuber would want.
Having a properly written and optimized transcript attracts more relevant audience, and it also gives you an added opportunity for optimizing your video for better rankings.
If you have never transcribed any of your YouTube videos before, head to YouTube’s official support page to get a step-by-step guide on creating a transcript file.
Transcribing each video will consume much of your time, but the results will be fruitful.
Publish Videos at the Right Time
The best part about YouTube’s analytics is that it lets you know when your audience views videos.
You can get details about when your viewers watch your videos by generating the report “When your viewers are on YouTube.”
Head to the audience tab after clicking the analytics option from the homepage, and you’ll get the option to generate this report.
If you start uploading videos at least an hour before the time your audience is most active online, you can start seeing visible improvement in the number of YouTube views.
It is one of the best and easiest yet the most overlooked ways to increase YouTube views.
Promote Video on Other Social Media Networks
If you already have some following on other social media channels, you should leverage it to increase YouTube views.
Even if you don’t have a significant following on other online networks, you should still promote your YouTube videos on Facebook, Instagram, Twitter, etc. Promotion increases the chances of your videos being discovered by a new audience, so never miss a chance to promote your videos.
To get the best results, create a small teaser video around your main YouTube video and share it across various social platforms, urging people to view the full video by visiting your channel. To reduce efforts, use social media scheduling tools to make work faster, easier, and streamlined.
Focus on Creating Videos around “One” Niche
As a beginner YouTuber, you may be tempted to share awesome video content across niches, but it is not a great idea, especially if you’re starting out.
If you check the most popular YouTubers’ channels online, you will find their content revolves around “one” umbrella niche. For example, if your target audience on YouTube is startups trying to leverage online marketing to scale their business, you should put content around SEO, Content Marketing, SMM, and other related topics that fall under digital or online marketing niche.
You wouldn’t want to confuse them by uploading SEO video on one day and some fitness video on another.
Start by noting down your goals and purpose of building a target audience online, and then carve a YouTube content strategy accordingly. It will help you stay focused throughout the journey, ensuring your content is relevant and attracts the right target audience.
It can be one of the best, easiest yet the most effective tips to increase YouTube views you can find online.
Get Things Done
Now that you have a neat understanding of how to increase YouTube views, it’s time to implement the suggested tips.
Start being consistent with publishing quality content, and follow all the methods discussed above to boost YouTube views online.
You will soon start seeing visible improvement in terms of YouTube views and subscribers.
