Whether you’re a hobbyist blogger or a professional blogger, you will always need backlinks to drive traffic to your site.
In the past, link building was all about quantity and not quality. It is why link building for beginners was considered easy back then. You could have easily ranked your website for any keyword by generating spam links back in time, but the same cannot be done today.
If you don’t want your website to get penalized by search engines, you have to shift your focus towards link generation methods that are natural, effective, and rewarding. To help newbie bloggers ace their backlink game, we’ve compiled a list of some evergreen link building strategies that will never fade with time.
Why Every Blog Needs Link Building?
Link building has always been an important factor that search engines like Google, Yahoo, Bing, and others use to determine rankings for a page. So if your website has received one or more relevant backlinks from authority sites, your website has a better chance of ranking higher on SERPs than websites that don’t.
But that’s just one benefit of building links the right way. When you try to get relevant links by guest posting on the right sites, you attract higher traffic that is interested in the niche you blog about.
Link Building Strategies for 2021 & Beyond
Once you’ve built your blog and published good content, it’s time to start looking for ways to drive traffic to your website. If you’re new to blogging and link building, the following link building tips will help you get started.
Actively Engage in Guest Posting
Guest blogging has always been an effective link building tactic. If you have been trying to obtain links by posting on random websites, you’re spending your time and energy generating spam links that won’t be of any use.
To make the most of this link building tactic, search for websites within the same niche. For example, if you have a tech blog, try to get links from authoritative tech blogs, as links from these sites will carry more value than links from beauty blogs, food blogs, travel blogs, or any other blog of a different niche.
If you want your content to get published on a good niche website, always write quality content that the blog owner will be happy to share with their reader base.
Leverage Infographics to Get More Links
Want a link building tactic that delivers phenomenal results? If yes, you have to start creating resourceful infographics from today. Creating infographics takes a lot of time, effort, and investment (in case you’re outsourcing it); hence, many bloggers would love to link to your infographic if it’s good.
If you start including infographics in your blog posts, you can expect to receive 178% more links and 72% more views than blogs without infographics. To increase the visibility of your infographics, you can start putting them on various infographic submission sites. Focus on creating really good infographics, as it will do half the work.
Utilize Social Media
Leveraging social media platforms is another effortless way to build relevant backlinks. When bloggers promote their content on Twitter, Tumblr, Facebook, or any other social platform, they increase the chances of it being found and shared by people. When your blog gets shared on social platforms, it generates a positive social signal which indirectly helps in improving your search engine ranking.
The best way to improve your presence on social media platforms is by automating the posting process using wordpress plug-ins or social media scheduling and automation software. Adding social media sharing links is an excellent way to encourage readers to share your blogs, so make sure you add them today.
Create Quality Content That Generates Links on Autopilot
A great way to generate links on autopilot is by consistently publishing resourceful content. With millions of blogs around, you cannot make your voice heard by publishing average content.
If you want other websites to link to your blog posts, write more case studies, share statistics, write exhaustive informational guides and other content pieces that solves the problem of your target audience. Besides publishing quality content, leverage content marketing to make it easily visible in front of the right people.
Analyze Competitor’s Backlink Profile to Identify Link Building Opportunities
A common problem with link building for beginners is the difficulty associated in identifying the right websites to pitch for guest posts. If you’re just starting out and are clueless about which websites to reach out to, use SEO tools like Ahrefs or Semrush to analyze your competitor’s backlink profile. These are paid tools that offer a 14-days free trial.
If you’re not comfortable with paid options, try Ubersuggest. It is a freemium tool and allows a few free searches every day. To find backlink opportunities, places your competitor’s URL in any of these tools, and they’ll display the full profile link within seconds. It will make your work easier by removing guesswork from the entire process.
- Do Blogger Outreach
Considered an old-school technique by many, blogger outreach still works like a charm. It is a tedious and time-consuming process, but the links generated through outreach carry a lot of value and relevance. The best part is you just need to have something resourceful that is worth linking to.
If you want to generate consistent backlinks via blogger outreach, focus on creating informational infographic, case studies, round up posts with expert insights, and even statistics generated after surveys. Another way to boost your success rate is by writing outreach emails that are short, crisp, and impactful.
Create an RSS Feed
An RSS feed lets users access updates to websites in a standardized and easy-to-read format. If a reader subscribes to your blog’s RSS feed, he will be instantly notified of a newly published blog post. It helps a lot in driving instant traffic to the website, so make sure your blog has an RSS feed for your readers to follow.
Besides driving instant traffic, you can boost your chances of getting more links via your RSS feed. Some websites use RSS feeds to scrape content and use it on their site without obtaining the original author’s permission.
To generate links through RSS feeds, make sure each of your blog posts has some active internal links. When any website copies your content, even the internal links get copied, giving you some extra backlinks.
There are various ways to earn links, but not every way will work well for you. If you want to make the most from link building for beginners, keep experimenting with all available tactics to find out what works best for you. If you implement the above-discussed timeless link building ways and be consistent, you can start seeing results pretty soon.