How To Create Video For Business: The Best Video Marketing Strategies
The business has many facets and video marketing is just one of the tools to enhance exposure and improve sales. Many video marketing strategies can be adopted like interactive videos, explainer videos, how-tos, and more with their set of advantages and disadvantages. We’ll list some tips to consider before settling on a video marketing strategy.
Why Should You Develop a Video Content Strategy for Your Business?
- It’s versatile
You can find many ways to apply video content to market a business. You can use it to create product demonstrations or how-to guides which can be posted on YouTube or other social media platforms, as well as on the company website. Posting videos on social media platforms is a great way to get more views and brand your business.
- It’s effective
Video marketing is an effective way for business owners to communicate with customers and promote their brand. It’s a great way to show off your current or new products and services in a way that’s both engaging and informative, which can help improve sales and ROI.
- It’s engaging
The human brain processes visuals 60,000 times faster than text. This is why video content is so great at holding the attention of viewers. As nowadays attention span gets shorter, it’s essential to make sure your video content is engaging enough to hold your audience’s attention.
- It’s measurable
There are several metrics that you can measure when it comes to video marketing including views, shares, likes, and comments. This data can be extremely valuable as it can help you to determine what video content is resonating with your audience and which isn’t.
Tips to Help You Build Your Video Marketing Strategy
When it comes to video in content marketing, there is no one-size-fits-all approach. The best video marketing strategy will be the one that is tailored to your specific business goals and audience. However, some general tips can help you create a successful video marketing campaign.
- Define your video marketing goals
The first step is to define your marketing objectives. Different video content serves other purposes. For example, if you want to increase brand awareness, you’ll need to create a video that’s shareable and informative, and if you’re looking to boost sales, a product demo would be more effective.
- Know your audience
After you’ve determined your video marketing goals, you need to understand who your target audience is. Research the following things:
- What are their demographics?
- What are their interests?
- What platforms do they use?
- What kind of videos do they prefer?
Once you have a clear vision of your target audience, you can create video content that appeals perfectly to them.
- Produce high-quality video content
For a successful video marketing strategy, you need to produce content that people will want to watch and share. This doesn’t mean you need to buy expensive equipment and video editing software. Your video should just look professional and be of a good standard. Still, if you want to make video content that looks like it was made by a production company, it will cost you.
- Optimize for SEO
Remember to optimize your video content for SEO. This means adding video keywords in the title, description, and tags so that people can easily find your videos when searching for something specific. You can use different SEO tools to help you with that.
- Repurpose old content
If you’ve been running a blog or attracting viewers to your ecommerce website for a while, you likely have a lot of good content that you can repurpose into vlogs or video tutorials. This is a great way to save time and money, as you don’t have to start from scratch.
How to Create an Interesting Video for Your Business
If you want to create video content that’s both engaging and informative, there are a few things you need to keep in mind.
- Choose an interesting topic
Focusing on topics that are relevant to your customers or creating video content that adds some value is key. You can look for the latest video marketing trends, find inspiration from other creators, or brainstorm ideas with your team.
- Mind video length
Depending on the platform you’re using, video length can vary. For example, videos on Instagram should be around 15-60 seconds, while videos on YouTube can be up to 20 minutes long or even longer. Keep in mind several factors before starting to film your content.
- Add a hook
The first few seconds of your video are crucial in getting people to watch it until the end. You need to create a hook to make people want to keep watching. This could be a funny or surprising opening, an exciting story, or anything else that will pique people’s curiosity.
- Engage with your content
Use different video editing techniques to keep your viewers engaged with the video. This could be adding background music, including different camera angles, or using video effects. Experiment with different video marketing content to see what works best for your audience.
Successful Cases of Brands Using Video in Content Marketing
GoPro is one of the most popular action camera brands. Their content is all about video, so it’s no surprise that they’re successful at video marketing. They show viewers different ways they can use their product and showcase user-generated content.
Tasty creates short and engaging food video content. They shoot videos in a way that makes the recipes look easy to follow, even if they’re not. Tasty’s video strategy has helped them to become one of the most popular food channels on social media.
Nike uses videos to tell inspiring stories about athletes. Their video campaigns have included collaborations with some of the world’s most popular athletes, such as LeBron James and Serena Williams. Nike connects with their customers on a deeper level and is one of the world’s most recognizable brands.
It’s important to note that video marketing is a large sector and the strategies that work for one business may not work for another. Plan your content and find what works best for your business.