The excessive amount of information available on the internet has turned out to be a problem for companies looking to differentiate themselves in the online medium. Because users only retain the information that interests them the most, you need to look for a way to get space in the consumer’s mind.
That’s exactly what application notifications have come up, also called push notifications. The great advantage of this notification template is that it can be received on the user’s desktop or smartphone without any browser or application being open. This directly directs you to the website or to the application and push notifications notifies the user about the information. The strategy can be also be very helpful for the start-ups, user will get direct engagement to your contents and services.
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What are notifications for?
The push notifications are clickable messages sent through web browsers and mobile applications. These app notifications allow you to post high-value information pills at times that are timely for specific users.
It is another channel of contact between your company and consumers. This means that you will create a new point of contact, using it both to help users save time, and to offer some novelty or promotion.
When to use notifications in apps
Push notifications are a way to speak directly and quickly with a user. This way, you prevent your message from being forgotten in the user’s inbox or go straight to spam. Notifications can have different uses for you and also for those who use your app or website.
And best of all, it is not an invasive tool, since in order for notifications to begin to be sent, the user must voluntarily allow and agree to the submission.
Here are the key benefits of using notifications in applications:
Engage and Retain Users:-
Many applications have a very large idle user base. Often these clients are forgotten and end up downloading other applications for the same purpose. The push notifications can be an alternative to re – enable these users by providing relevant information or even offering exclusive promotions.
This encourages engagement, increase traffic to your site, and optimizes application usage. Also, since the tool is still new, you can explore ways to increase conversion and retention of users and get ahead of competitors. Just be careful not to fill up the notification bar and create a negative image for your business!
Bring users back to your website or app:-
The ultimate goal of this kind of communication is to bring the audience back to your site or to some conversion page. And because push notifications are clickable, you can direct users exactly to the page you want. This means that if you want to target them to a page of a new product or that it’s on sale, for example, using push notification is an alternative to further increasing your conversion rate.
Increase message open rate:-
How many app or website notifications did you receive this week?
Now, if the question is how many emails you received this week, the answer will surely be “I lost count.” This is the reality of most internet users and so it is so important to take it into account when planning your company’s outreach strategy.
Is not it much easier to reach your audience in a way that almost no one reaches?
A directory of free samples of categories such as beauty, food and toys. Although e-mail communication served its purpose well, it was not enough to exhaust the samples because of the delay in opening e-mails. With the use of push notification, the average click rate reached almost 13% by the date of the Push Crew case study.
To get an idea, according to MailChimp data, the average click-through rate within emails is between 2% and 4% only.
In addition to all these benefits, you can use app notifications to:
- Promote products or offers to increase sales
- Improve customer experience
- Convert unknown users to known clients
- Send transaction receipts quickly
- Drive users to other marketing channels, such as social networking.