5 Proven Ways To Attract New Customers To Your Ecommerce Website-Entrepreneurs Must Know
Having products that people want. And the instinct to know how to market them is essential to run a successful ecommerce operation.
But is it enough to run a successful Ecommerce website?
One might say that the whole game — the end-all and be-all of ecommerce success — is knowing how to attract customers and keep them interested. In this article. we have tried summing up some proven ways to do just that.
Lets, check out, 5 Proven Ways To Attract New Customers To Your Ecommerce Website:
Make Sure Your Website Runs Smoothly
A poor website experience will doom your ecommerce business — it’s really that simple.
Think about this: a survey found that 38 percent of customers will leave your website and never return if it’s ugly and hard to navigate.
Improving your site- so that it is attractive, easy-to-navigate, and fast must be your first priority. Your ecommerce website is the place where you interact with customers as well pitch for sales.
A good ecommerce website will put shopping and buying front and center, and will not make customers go juggling within any hoops to add items to their cart and complete the purchase.
For a website that can engage and appeal to customers, you’re best off hiring a web developer instead of building one yourself. A professional web designer is familiar with the web fundamentals, content management systems (e.g., WordPress, Squarespace), and UX and UI design concepts and many such.
So, you should seek for a freelance web developer for hire through online staffing boards. It may also be worth it to hire a graphic designer to give your site some extra visual appeal.
Build Your Brand Through Social Media
Generally, to know any person we follow their social media profiles. Similar happens when you want to learn a lot about your business. Running effective social media accounts is a good way to keep and attract new customers with engaging contents, brand advertising and more. After they’re hooked, you need to maintain that level of excitement.
One key is to decide on a social media voice and tone and be consistent across all your platforms (Facebook, Instagram, Twitter, etc.). But to maintain that, you should use different strategies for different platform to attract your audience.
It is better to know what each platform offers. Instagram is heavy on visuals, while Facebook is more about engagement and conversations. Snapchat and Twitter, for example, are about real-time communications.
Be Proactive with Your Social Media Targeting
Posting good content on social media channels is great. But you need to be more proactive than that. Some ways to increase your social following include:
- reaching out to influential accounts, to see if they will work with your brand;
- cross-promoting quality blog content, and
- promoting yourself on sites like Reddit and Tumblr.
If you have friends, family, and industry professionals with whom you share a good relationship, this is the time to ask them for a favor. See if they will help share your pages and posts for better organic visibility.
Don’t Forget About Google
Social media is great, and having a knockout website is too.
But what good are they if you can’t drive traffic to your site and channels via Google search?
Search referrals are the core of any online business, and that means you need to have a solid search engine optimization strategy (SEO) in place ASAP. Although, this can be achieved easily if you are known to basic website building concepts. But if you don’t understand SEO, it is worth getting some professional help.
You will also want to look into leveraging Google AdWords for even better placement in search results.
Be Known For Great Customer Care
Since the entirety of your customers’ experience with your company will happen online, customer service is not entirely your headache. Its more like a after sales service, which depends on the products manufacturer.
But this does not mean you should not consider building a good customer care relationship. In fact, you should be known for excellent customer service.
It doesn’t matter that you’re not talking to people face-to-face — they need to feel like you care about them. There are various platforms through which you can setup your customer service base like via email, Twitter, phone, etc. And offering quick response time on all of them (no more than an hour).
An ecommerce business is nothing without solid strategies for new customer acquisition and existing customer retention.
It’s really that simple.
Make your business revolve around the customer experience and find ways to keep it fresh through your website and social interactions and you’ll be on the right path to success.
