As a business entrepreneur, you always search for channels to advertise and promote your business. There are basically two types of marketing mediums, online and offline. When we talk of offline, we refer to marketing through print media, billboards, flyers, handouts, television, and radio. In online you utilize web-based channels [...]

A few years ago, in a post on “5 Proven Ways to Attract New Customers to Your Ecommerce Website", we mentioned that building a brand through social media was an excellent strategy for driving traffic. And while audiences are always slowly migrating from one platform to another, this is still one [...]

In today’s age, the internet has made it easier than ever for businesses of all sizes, nature, and industries to reach out to their target audience in a cost-effective manner, and brand storytelling is one of the best ways achieve this goal. It is why companies are happily spending thousands [...]

We’ve all heard that for every $1 spent on email marketing, we can earn back $42, which is a humungous 4,200 % in ROI. It is why businesses, irrespective of their scale and industry, keep looking for ways to get more newsletter sign-ups. The lucrative ROI is one of the [...]

There’s always something new happening in the digital marketing space, and marketers should keep up with it to create better-performing campaigns for brands. Of all the things creating a buzz in the online marketing space, moment marketing deserves a special mention. Though it is not new, the hype it has [...]